What does the AquaVerify OEM and private-label program offer?
The AquaVerify OEM program lets specialized partners explore distribution, co-branding or private-label models for water testing kits, with support for product, packaging, documentation and, when relevant, a digital layer with AquaVerify Cloud. Scope depends on country, portfolio, volume, technical requirements, regulatory responsibilities and the commercial agreement between the parties.
Commercial models and prudent scope
Commercial models and prudent scope
| Model |
Visible brand |
Best fit |
Possible support |
Prudent note |
| Distribution |
AquaVerify |
Scientific distributors, laboratories, water treatment companies and B2B channels with technical capability. |
Catalog, commercial material, training and technical coordination depending on agreement. |
Does not imply OEM or private label by default; scope depends on territory and agreement. |
| Co-branding |
AquaVerify + partner |
Partners with local brand, existing portfolio or sector presence seeking a shared proposal. |
Messaging, documentation, packaging or campaigns depending on configuration. |
The parties should define brand use, responsibilities and public claims. |
| OEM/private label |
Partner brand |
Manufacturers, integrators or distributors with portfolio, volume and operational support. |
Product, packaging, documentation, training and digital layer when relevant. |
Regulatory acceptance depends on country, matrix, method, documentation and responsibilities. |
Three ways to bring AquaVerify to your market
The program adapts to the desired level of brand, commercial autonomy, technical support and local requirements.
- AquaVerify distribution
- AquaVerify catalog and commercial materials.
- Technical support for presales, implementation and scale-up.
- Best fit for scientific distributors, laboratories and water treatment companies.
- Technical co-branding
- Shared brand in proposals, documentation and training programs.
- Commercial workflows adapted to territory, sector and key accounts.
- Useful for partners with their own portfolio and recurring customers.
- Private label / OEM
- Packaging and documentation adaptation options.
- Technical transfer and training for commercial or laboratory teams.
- Designed for manufacturers, integrators, regional distributors and multi-country groups.
More than a box: a full architecture to sell, operate and retain customers
The value of the program is the combination of product, traceability, documentation, training and data. Partners can sell a recurring solution, not only a one-off purchase.
- Microbiology kits: ENUMERA, PLAQUE, INDICA and related consumables depending on availability and scope.
- Packaging and brand: AquaVerify brand, co-branding or private label with visual and documentary adaptation.
- Technical documentation: Datasheets, protocols, training material and implementation support.
- AquaVerify Cloud/App/CoA: Sample workflows, traceability, reading support, reports and customer communication.
- Launch support: Onboarding, messaging, sector focus and commercial scale-up.
- Recurring scale: Consumables, portfolio expansion, support and data for long-term customer relationships.
Products and modules that can be part of the program
The exact scope is defined by territory, application, matrix, volume, language, brand model and local requirements.
- ENUMERA Soma 100 mL: Enumeration of somatic coliphages in 100 mL using an MPN approach and color-change reading.
- PLAQUE Soma 1 mL: Somatic coliphage enumeration by double agar layer for samples where a 1 mL volume applies.
- PLAQUE Soma 100 mL: Single agar layer based format for samples where low counts are expected.
- INDICA Soma 100 mL: Qualitative detection of somatic coliphages in 100 mL for screening and control workflows.
- Ready-to-use MSA / MSB: Prepared media and consumables to reduce operational variability in the laboratory.
- AquaVerify Cloud, App and CoA: Digital traceability, sample registration, reading support, technical reports and structured analysis reports.
OEM launch route from evaluation to scale-up
A practical route to qualify the opportunity, define the scope, prepare launch assets and scale with repeatable operations.
- Fit: Territory, channel, customer type, technical competence and commercial goal.
- Scope: Product selection, brand model, documentation, languages and support.
- Adaptation: Packaging, materials, digital workflows, forms, training and order process.
- Transfer: Commercial and technical training, SOPs, escalation criteria and issue handling.
- Launch: First accounts, sector campaigns, proposals, tracking and replenishment.
- Scale-up: New sectors, recurring consumables, reporting and portfolio expansion.
One OEM program, multiple B2B markets
AquaVerify helps partners focus their proposition by sector, with messages, use cases and sales routes adapted to each buyer.
- Water analysis laboratories: TAT, CoA, traceability and advanced microbiology portfolio.
- Water quality control: Control plans, auditable evidence and technical reporting.
- Municipal water analysis: Networks, intakes, treatment, coliphages and public health.
- Food and beverage: Ingredient water, CIP, rinse water, batches and audits.
- Industrial process water: Intake, process, recirculation, reuse and discharge.
- Facility water risk: Internal networks, hot water systems, terminals and multi-site assets.
- Agriculture: Irrigation, reclaimed water, fertigation, packhouse and exports.
- Pharmaceutical and cosmetics: Critical water, QC microbiology, deviations, CAPA and audits.
- Hospitality, tourism and leisure: Hotels, spas, pools, seasonal reopening, suppliers and inspections.
Technical compatibility and prudent documentation
Scopes are defined case by case. Documentation can align with recognized references for water microbiology and somatic coliphages when product, matrix and analytical plan require it.
- ISO 10705-2: Detection and enumeration of bacteriophages, part 2: somatic coliphages.
- EPA Method 1602: SAL procedure for somatic and F+ coliphages in water.
- Partner programs: Brand, packaging, support and documentation adapt to territory, regulation and commercial scope.
FAQ
What is the difference between distribution, co-branding and OEM?
Distribution keeps the AquaVerify brand, co-branding combines AquaVerify with the partner brand, and OEM/private label explores integration under the partner identity. Each model requires clear responsibilities, documentation, support, territory and commercial scope.
Can a partner sell kits under its own brand?
It can be evaluated within an OEM or private-label model depending on country, portfolio, volume, technical capability, packaging, documentation and agreement. Availability should not be assumed for every market or configuration.
Can AquaVerify Cloud be part of an OEM proposal?
Yes, it can be part of the proposal when the workflow needs documentary traceability, reporting, CoA, customer portal or commercial follow-up. The digital scope depends on modules, users, integrations and agreement between the parties.
Does the OEM program include regulatory acceptance?
No. The program can provide product, documentation, training, packaging and technical support depending on agreement, while regulatory acceptance depends on method, matrix, country, competent authority, documentation and partner responsibilities.
What type of partner is a good fit for OEM?
Good fits are often scientific distributors, manufacturers, integrators, laboratories or water treatment companies with B2B portfolio, technical capability, operational support and a clear proposal for water microbiology.
